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Brewery rebrand inspired by “unique story” and “local roots”

Badger, the independent brewery based out of Dorset, has unveiled a raft of new branding designed to reflect its history as a brand.

The organisation said customers will soon start to see the changes across its range of bottles and cans, as well as on its social media and new website.

The team behind the rebrand said the brewery has shifted its focus onto the manufacturer’s “independent Dorset provenance” in an effort to “drive continued relevance and appeal” in the competitive drinks market.

In a breakdown of the brewery’s new look, the team explains that its new designs represent some 240 years of brewing history, incorporating “mythical legends and tales from the area”.

“Badger Ales have always been rich in character and craftsmanship and we have redefined the brand to reflect these roots of authenticity,” said the design team.

To seal the deal, each and every drink will now feature the ‘Badger brewers mark’, replacing the “bounding Badger character” punters will be familiar with.

The new mark features a hand-drawn monochrome image of an “inquisitive badger”, accompanied by the text “Badger, Dorset Brewers, Estd 1777”. The design team said the maker’s mark can be adapted to suit the “personality” of the drink it certifies, such as changing the colour of the background.

The new designs follow through to the wrapper surrounding each drink.

“A new bespoke bottle has been designed to give the brand a more straightforward and independent feel,” said the design team.

“Each label features bespoke typography and unique illustrations to evoke individual character of the different beers.

“Each Badger beer has its own unique story, inspired by local landmarks, folklore and brewery anecdotes that evoke the brands rural Dorset roots.”

Take a look at the new website and branding here.